Social Network Impact on Youth
Social media is a term used to describe the interaction between groups or individuals in which they produce, share, and sometimes exchange ideas over the internet and in virtual communities. The impact of social networks on young people is significant. Children are growing up surrounded by mobile devices and interactive social networking sites such as Twitter, MySpace, and Facebook, which has made the social media a vital aspect of their life. Social network is transforming the manner in which young people interact with their parents, peers, as well as how they make use of technology.
The effects of social networking are twofold. On the positive side, social networks can act as invaluable tools for professionals. They achieve this by assisting young professionals to market their skills and seek business opportunities. Social networking sites may also be used to network professionally. On the negative side, the internet is laden with a number of risks associated with online commuinties. Cyber bullying, which refers to a type of bullying that is perpetrated using electronic technology, is one of the risks.
Bullies have taken to internet sites such as Twitter and Facebook, where the hide behind the anonymity provided by the internet to carry out their despicable acts. Young people also run the risk of inadvertently disclosing their personal information since on most occasions; they usually neglect to read carefully websites’ privacy policies. Whenever young people fail to read the policies and disclaimers, they are exposed to risks of having their personal information disclosed. This is especially a serious matter in light o the rising cases of cyber crimes such as identity theft. New studies reveal that social networks have the ability to sway people to spend money by running advertisements on the user’s page . Such forms of near-subliminal advertising can subconsciously cause an individual to buy certain merchandise.
It is becoming increasingly clear that social networks have become part of people’s lives. Many young people are using their tablet computers and smartphones to check Tweets and status updates from their friends and family. As technology advances, people are pressured to adopt different lifestyles. Social networking sites can assist young people to become more socially capable. However, they may also make them clumsy and incompetent, as well. Therefore, it is imperative to exercise caution and restraint when dealing with such issues.
Looking for custom essay writing service? Visit our site - 24/7.
Disclosing The Effects Of Social Media In Business ( Sample of Argumentative Social Media Essay)
Social media can become an excellent tool in the business industry, but also a powerful weapon against the competition. Just like you have probably guessed already, there will be plenty of skeptical people that simply choose to rely on classic marketing techniques. However, the benefits of social media go beyond the actual advertising.
Getting to Know Your Audience
No matter what industry you are part of, knowing your audience is a must. Social media can be one of the best ways to do that. There are plenty of tools out there. Some of them come for free, while others must be paid for. Check your favorite bank’s profile or maybe your favorite library’s page. You will notice a level of interaction, as well as replies and the possibility to gather some information about the customers.
Some of the tools for social media research go even farther and provide exquisite statistics that may dramatically change your business model:
- Dominant language of your visitors
- Age category
- Common hobbies and passions
According to a few recent studies, these details are vital for the optimization of your marketing campaigns. You know where to go and what to do, but you also know the target audience Therefore, you can cater your products or services to this audience. The return on investment will be huge before you even realize it.
Finding New Customers
According to the British researchers, social media can help you find new customers. How? Simple! You can locate current customers, but also seek potential alternatives. For instance, if you come up with a coffee shop in the area, you can find people who love coffee by performing a geographical search to locate people talking about coffee in the neighborhood. These are your potential customers. Reach out to them. Drop a formal, yet friendly message and let them know about the new coffee shop, then invite them for a hot cappuccino for the next morning.
Of course, no matter what kind of business you deal with, spotting the right keywords associated to it and searching by them will reveal dozens or even hundreds of potential customers. Once you lure them in, the word will spread in no time.
Getting Instant Feedback
Social media networks allow you to get feedback right away. You can get it almost instantly if you post at the right times. Sometimes, it might be positive, but do not be afraid of critics either. They are constructive and can give you some details on the customers’ perspectives. Whenever you launch a new product, mention it and find out what your fans think about it. You can also ask how customers use specific products, only to tailor your products to their ideas and needs.
There are more benefits of social media in business though, including:
- Improving market intelligence
- Increasing traffic
- Sharing content way easier
- Generating leads for low costs
In conclusion, social media becomes a primary choice for any type of business out there – be it national, international, local, small or huge.
The other sample of social media essay you may be intereted in is Best Social Media Essay Topics To Research .
- Guy Kawasaki, Peg Fitzpatrick, ‘The Art of Social Media: Power Tips for Power Users’, December 2014
- Andrew Mccarthy, ‘500 Social Media Marketing Tips’, February 2013
- Jan Zimmerman, Deborah Ng, ‘Social Media Marketing All-in-One For Dummies‘, April 2015
- Charles Roberts, ‘Social Media for Business: The Ultimate Guide for Online Success’, November 2015
- Association for Talent Development, ‘The New Social Learning: Connect. Collaborate. Work., 2nd Edition’, June 2015