I am in a similar situation.I am currently drafting essays for a top 15 US MBA program. I come from a first-generation family business -it is a startup. We are into the marketing of certain capital goods. My real short term career goals are to work in B2B marketing for a few years before returning to our business. This is essentially because first,the post MBA work experience would really prepare me for bigger responsibilities for our business and second, i would need some time to recover the cost of the program.
However, i have heard that to improve my chances of admission, i mention in my essays that i shall return to business immediately after MBA, i can always work for a few years after MBA and there is no need to mention that in the essays.
I am worried that if i do as mentioned above, the school might start viewing me as one of those wealthy family business candidates and might as well suggest me their other programs. Also, they might assume that I already have a job ready after MBA.
I am a bit confused on this, please help !
Why don't you go ahead and say it like it is?
Tell them that your short term goal is to work in a B2B marketing role with a different company, gain some experience and in 4-5 years' time, join your family business. You can leverage your business background in other ways: you can touch upon your understanding of business functions, market trends, vendor management and customer engagement, something you have gained as a result of being part of a business family. Highlight your own contributions/participation in decisions related to the business.
Secondly, make sure that you articulate your goals very clearly. Answer the following points in your essays:
1. Why do you want to work with a different company after your MBA? What sort of exposure and experience do you hope to gain?
2. Specify what kind of company you would want to work with - in terms of industry, domain and role.
3. In the long term, when you join your family business, what is your vision and goal for the business? Expansion? Diversification? Make sure you let them know that you have a vision of your own and that you will contribute something valuable to the business.
Hope this helps.
Gowri N Kishore
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Many MBA application essay sets include a career goals essay question in one form or another, questions like:
- Chicago Booth: “What are your short-term and long-term career goals?”
- Wharton: “What are your professional objectives?”
- Kellogg: “Elaborate on your future career plans and your motivation for pursuing an MBA.”
- Stanford GSB: “What do you want to do—REALLY?”
In this article, we examine the different elements that comprise an effective career goals essay and provide excerpts from a sample essay to illustrate lessons that you can apply when writing your own career goals statement. We would never want to want to suggest that there is only one structure that works when writing your career goals essay. Rather, the example and lessons are to help you to develop an approach to writing the essay and to evaluate whether or not your drafts are achieving the desired effect.
Lesson 1: Articulate your career goals clearly and directly in the introductory paragraph.
One effective way to begin an MBA career goals essay is to begin with a clear summary of short-term and long-term career goals. The sample essay was written by a private equity analyst who intends to work in private equity in the former Soviet Union after graduation. He opens his essay as follows:
Directly out of business school, I want to move to Moscow to work for a leading private equity group, such as Baring Vostok. Long-term, my goal is to start my own fund in the former Soviet Union, ideally based in Kiev, where I was born and where most of my extended family still lives.
Lesson 2: Summarize the connection between your career history and career goals.
You want to establish that your career goals are realistic by explaining how your career so far has prepared you for the future roles you plan to pursue. When possible specify relevant skills and experiences that have prepared you for your future professional objectives. The key is to be brief, especially if you have not been asked explicitly about your career progress.
In the example essay, our applicant emphasizes his private equity experience:
Although I was honored to be offered a 3rd year analyst position at Deutsche Bank, I decided to join Astrix partners, a private equity fund with $2 billion in assets. At Astrix, I have excelled by identifying the strengths and weaknesses of target companies and by building effective, trusting relationships with the management teams of our portfolio companies.
Lesson 3: Explain your motivations and why these career goals matter to you.
MBA programs were founded on the belief that business leaders can and do play a powerful role in contributing to the prosperity of society. Consequently, MBA programs are looking for future leaders who have a strong desire to make a positive impact in the world. Schools also want to know that the career goals are meaningful to you.
Later in his goals essay, our case study candidate reveals his motivations and sense of purpose:
We moved from Kiev to the U.S. when I was eight, but I have managed to maintain strong ties to my native country. On frequent trips to the former Soviet Union, I have seen first hand that there is a tremendous need for the kind of investment fund I envision starting.
Lesson 4: Summarize your career action plan.
Another important building block of an effective career goals statement is your career action plan – it includes the jobs and organizations you plan to work for along the way toward your long-term career goal. For each job on your path, explain briefly how the position and role will move you a step closer to your long-term aspirations in terms of things like additional skills, essential experiences, and a stronger network.
In his career action plan, our example candidate emphasizes his plan to work for an established fund in the part of the world in which he intends to start his private fund:
By working for a firm in Moscow like Baring Vostok for five to seven years, I will gain regional private equity experience and key business relationships in Russia and the Commonwealth of Independent States (“CIS”).
Lesson 5: Share your career vision.
Ending the essay with a career vision statement can be powerful. Admissions officers at top business schools welcome grand ambitions, some even expect them. The statement should describe your vision for fulfilling what you believe to be the underlying purpose of your career.
In the later stages of his career, the writer of the example essay explains that he want to spur economic growth in the former Soviet Union both as an investor and eventually an economic advisor to the government:
Eventually, I want to serve as an economic advisor to the Ukrainian government. New energy and optimism not to mention capital are critically needed in the former Soviet Union. I want to be an investor who provides all three.
Sharing your excitement about your future career path with admissions officers via your MBA application essays is an important step toward earning an acceptance letter from a top MBA program. The coherence and clarity of your career goals essay can serve as an elegant proof of your desire to be a leader of consequence once you finish your MBA studies.
The lessons we’ve shared in this article can help you to ask yourself the right questions at the outlining phase and afterwards to gauge of the quality of the essay you write to answer those questions. Ultimately, the goal of your career goals essay is to convince admissions officers that you are a candidate who will use your MBA education to make a positive difference in the world. If you succeed, you will almost certainly increase your chances of being accepted by one of the top business schools.